Portland, like many cities, changes street names to honor the times we live in.
But there’s more to do.
Union Avenue became MLK, and the city celebrated.
SE 39th became Cesar Chavez Blvd., and the city celebrated.
Front Avenue became Naito Parkway, and the city celebrated.
Instead of limiting the celebrations to Portland, why not invite the rest of the state to the party by renaming Ross Island Bridge.
My suggestion: The Oregon Bridge.
Ross Island turns into Powell Blvd., which turns into Hwy 26, then branches into Hwy 97. It is the main north to south road east of the Cascades, and a major conduit into Portland.
Ross Island Bridge deserves the name Oregon Bridge based on the view presented. Driving east to west delivers the greatest urban view in America. Where else would you find magnificent modern buildings integrated so seamlessly into the natural environment?
From the South Waterfront with the tram and the National College of Natural Medicine, to the top of the West Hills with the Oregon Health Science University and the Veteran’s Administration Hospital, the view creates an awe-inspiring moment for every Oregonian.
Visitors to Portland need to see that view from the Oregon Bridge. If they want to see Ross Island they can take a jet boat up the river.